B.S., University of Montana (1979)
M.S., University of Idaho (1985)
Ph.D. Virginia Polytechnic Institute and State University (1988)

Academic Interests:

Sustainable building materials marketing – technology-driven product/market development, customer delivered value, trade show use and effectiveness, branding and Pennsylvania's forest industry.

Courses Taught:

Forest Industries Marketing Management; Wood Products Production and Sales Management; International Wood Products Marketing and Trade; Cases in Forest Product Marketing, Forest Products Colloquium.

Professional Achievements:

Adjunct Professor, Washington State University, Wood Materials & Engineering Lab; Past President, Society of Wood Science & Technology (SWST); Chair, National Planning Committee (NPC) on Forest Products Research; NE Section Chair and Long-Range Strategic Planning, Forest Products Society (FPS); Food and Agricultural Organization (FAO) and International Tropical Timber Organization (ITTO) Consultant.

Current Research Projects:

Green Resin Strategies in the Interior Wood Composite Panel Industry

Brand Name Development and Architectures in The Wood Fiber-Plastic Composite Industry

Promotional Use and Effectiveness in B2B Markets

Roundwood Utilization in Pennsylvania

Adoption and Diffusion of WPCs into Building Material Markets

Commercialization of Navy Advanced Wood Composites

The Role of Architectural and Engineering (A&E) Firms in Selection and Use of Industrial Infrastructure Materials

An Analysis of Customer Delivered Value in the Oriented Strandboard (OSB) Industry

Selected Recent Publications:

Dasmohapatra, S. and P.M. Smith. 2008. Customer Value in the Oriented Strandboard Industry. Wood & Fiber Sci. 40(1):42-54.

Murphy, J.A., P.M. Smith, and B.G. Hansen. 2008. Pennsylvania Roundwood Purchases and Movements by Origin and Destination. Forest Prod. J. 58(5):19-26.

McGraw, D.F., P.M. Smith, M.T. Smith, and M.A. Gagnon. 2008. An Application of Textual Analysis in the U.S. Residential Siding Industry. J. of Forest Prod. Bus. Res. Vol. 5, No. 2, 15 pp.

Smith, P.M. 2008. The Tipping Point for New Woodfiber-Plastic Composites. In Proceedings of the 10th International Conference on Progress in Biofiber Plastic Composites (keynote address). Toronto, ON, Can. May 12-14. 22 pp.

Smith, P.M. 2008. Market-Driven Innovation for New Thermoplastic-Natural Fibre Composites (TNFCs). In Proceedings of the 9th Pacific Rim Bio-Based Composites Symposium (keynote address). Rotorua, New Zealand. Nov. 6-8. Pp. 23-33.

McGraw, D.F. and P.M. Smith. 2007. Perceptions of Recreational Bridge Decking Materials by US Architectural and Engineering Firms. Wood & Fiber Sci. 39(2):325-335.

McGraw, D.F. and P.M. Smith. 2007. Opportunities for Woodfiber-Plastic Composites in the US Recreational Bridge Market. Forest Prod. J. 57(3):76-83.

Murphy, J.A., P.M. Smith, and J. Wiedenbeck. 2007. Wood Residue Utilization in Pennsylvania: 1988 vs. 2003. Forest Prod. J. 57(4):101-106.

Smith, P.M. 2007. “Selling” the Society of Wood Science and Technology to Students. Wood & Fiber Sci. 39(4):513-514.

Smith, P.M., V. Herian, W.R. Smith and A. Brauner. 2006. Forest Products Society/Society of Wood Science & Technology Ad Hoc “Future of the Societies (Survey Results)”. Wood & Fiber Sci. 38(1):1-4.

Gresock, A.R., J.H. Michael, A. Echols and P.M. Smith. 2006. Sales and Marketing of Donated Wood-Based Materials via the Habitat for Humanity ReStore System. Forest Prod. J. 56(10):37-41.

Wolcott, M.P., P.M. Smith, and K.R. Englund. 2006. Technology and Market Issues Driving Wood-Plastic Development. Wood Design Focus, 16(3):3-5.

Dasmohapatra, S. and P.M. Smith. 2006. OSB Value Added: Wholesaler’s Perceived Value of Oriented Strandboard Sheathing. Engineered Wood Journal. Spring 2006:22-24.

Smith, P.M. and M.P. Wolcott. 2006. Opportunities for Woodfiber-Plastic Composites in Residential and Industrial Applications. “Feature Article” in Forest Prod. J. 56(3):4-11.

Dasmohapatra, S. and P.M. Smith. 2005. Perceptions of Sheathing Attributes by OSB Wholesalers and Manufacturers. In Proceedings of the 39th International Wood Composites Symposium. April 4-7, 2005, Wash. State Univ., Pullman, WA. Pp. 47-55.

Smith, P.M. and M.P. Wolcott. 2005. Woodfiber-Plastic Composites Markets and Applications. In Proceedings of the 39th International Wood Composites Symposium. April 4-7, 2005, Wash. State Univ., Pullman, WA. Pp. 289-294.

Smith, P.M. and M.P. Wolcott. 2005. Wood-Plastic Composites in Emerging Products and Markets. In Proceedings of the 8th International Conference on Woodfiber-Plastic Composites (and other natural fibers). May 23-25, 2005, Madison, Wisconsin, USA. Pp. 335-343.

Smith, P.M., S. Dasmohapatra, and W. G. Luppold. 2004. A Profile of Pennsylvania’s Hardwood Sawmill Industry. Forest Prod. J. 54(5)43-49.

Smith, T.M., S. Gopalakrishna, and P.M. Smith. 2004. The Complementary Effect of Trade Shows on Personal Selling. International J. of Research in Marketing. Vol. 21(2004):61-76.

Luppold, W.G., P.M. Smith, and S. Dasmohapatra. 2004. Regional Differences in the Timber Resources and the Sawmill Industry in Pennsylvania. In Proceeding of the 2003 Southern Forest Economist Workshop, New Orleans, LA. Pp. 279-285.

Wolcott, M.P. and P.M. Smith. 2004. Opportunities and Challenges for Wood-Plastic Composites in Structural Applications. In Proceedings of Progress in Woodfibre-Plastic Composites Conference, Toronto, ON, CAN. May 10-11. 10 pp.